Tom Tudor MA, BSc, FCIM, CIIC
Senior International Brand & B2B Marketing Leader

London, UK | tomtudor@btinternet.com | +44 7738 573 111
www.linkedin.com/in/tomtudor/ | www.tomtudor.com

 Professional Summary

Highly accomplished brand and marketing leader with over 20 years of experience leading global brand management, marketing strategy, and corporate communications initiatives for multinational enterprises and start-ups. Recognised as a Top 50 CMO by Global Telecoms Business in 2015, with expertise in B2B and B2C marketing, business transformation, and strategic communications. Proven track record in driving growth, capital raising, and building scalable marketing functions. Adept at multi-channel marketing, stakeholder management, digital transformation, and sustainability (ESG) programs in high-growth sectors.

Core Competencies

Dare Mighty Things - Consultant
June 2024 – Present

• Create and implement strategic marketing and brand solutions for high-growth businesses.

• Solving complex commercial challenges with strategic creativity and specialised teams

Ekiva | London, UK - EVP Brand, Marketing & Media
June 2023 – May 2024

• Created and implemented comprehensive strategic communication and marketing plans for Ekiva’s AI/ML-driven O-RAN 5G services targeting mobile network operators, large enterprises and SMBs.

• Successfully raised $32M in seed funding by developing investor communication narratives, platforms and presentations.

• Developed Ekiva’s full brand identity, visual guidelines, and market communications for initial geographic markets in Latin America, the Caribbean and Africa.

• Led the creation of “Go to Market” and “Market Readiness Assessment” reports to align with business expansion strategies for new markets.

 Arq Group | London, UK & Lexington, USA - Head of Brand, Communications & Sustainability
March 2017 – June 2023

• Led Arq’s rebranding strategy (formerly Hendricks Resources), securing over $280M in government funding (USDA) and equity from PE/VC and institutional investors.

• Directed communication strategies for internal & external stakeholders, including investor relations, social media, and promotions, leading to a successful merger with a NASDAQ-listed company.

• Spearheaded sustainability initiatives, collaborating with global partners to deliver lifecycle analysis for sustainable products, positioning Arq as a leader in environmental technology.

• Increased brand recognition in the energy and sustainability sectors, driving industry-wide interest and partnerships with energy producers, traders and buyers.

PCCW Global (Hong Kong Telecom) - VP Brand and Marketing Strategy
January 2016 – December 2016

• Managed the global brand and cultural integration following multiple acquisitions, overseeing products, marketing plans, and brand identities for geographically diverse teams in Hong Kong, the UK, Europe, and the USA.

• Oversaw the user interface and user experience (UI/UX) design for a new B2B wholesale software-defined network (SDN) platform which has subsequently been integrated into Console Connect.

• Delivered structured digital strategies to support communications, cybersecurity, and media service transformations for PCCW’s expanding portfolio.

Liquid Intelligent Technologies | London, UK - Group Chief Marketing Officer
January 2013 – October 2015

• Managed a $4.5M marketing budget, driving year-on-year growth across retail, enterprise, and wholesale markets in Africa.

• Rebranded six distressed companies acquired by Liquid Telecom, positioning them as the foremost high-speed fibre network provider in Africa.

• Led cross-functional teams in six African countries, launching fibre-to-the-home and IP TV media products, winning multiple industry awards for product rollouts and growth initiatives. 

Vodacom Business (Gateway Communications) | London, UK & Johannesburg, SA - Marketing Director
September 2005 – December 2012

• Managed a $3M marketing budget and led teams across Europe and Africa, developing strategic marketing plans for sub-Saharan African markets.

• Supported the $700M acquisition of Gateway Communications by Vodacom SA, spearheading product rollout strategies for VSAT, broadband, and cybersecurity solutions.

• Mentored and managed a team of 9, collaborating with external agencies across Europe and Africa to drive growth in new and existing markets.

Earlier Career

Energis, TalkTalk Business, Cable & Wireless | London, UK
2000 – 2005

• Developed and grew the £200M wholesale voice (Energis – Product Manager) and data (C&W – Sector Development Manager) channels for the UK reseller markets.

• Successfully launched a new B2B proposition for TalkTalk Business (Product Propositions Manager).

• Founded The Wasteland Ski Company, now acquired and part of Tui

Education

• MA, Post Graduate Business School
  London Metropolitan University | 1997 – 1998

• University Ski Team

• BSc (Hons), Land Management – Investment Valuation
  University of Reading | 1989 – 1992

• Captain of University Golf Team 91/92

• Executive Programme, Market Driving Strategies
  London Business School | 2014