Okay, so over the last few weeks I've been spending some time pitching ideas to various companies and I've been given another stark reminder of just how different organisations can be in terms of culture and processes, but also how scale defines the spectrum of roles of the brand, marketing and communications functions.

When it comes to being a Marketing Director, the job can look wildly different depending on whether you’re working at a newly formed tech start-up (like Gateway Communications, Ekiva or Flying Forest) or a well-oiled machine like a tech giant (like the Voda Group, Liquid Telecom or PCCW Global).

Sure, the job title might be the same, but the day-to-day? Worlds apart.

I’ve tried to break it down into a table - it might be easier to make my point with the ideas side by side.

Having worked in both settings, I’d argue that there’s no better training ground than a start-up for learning how to think on your feet and wear many hats. But the experience of managing scale, complexity, and long-term strategy at a tech giant is equally invaluable.

At the nub of it, both demand creativity, resilience, and a drive for making an impact. For me it’s always been about creating something better and solving problems, no matter where.