Over the past few months, I’ve found myself in an unfamiliar yet thought-provoking position: actively seeking new career opportunities in my fifties. While I’m acutely aware of the privilege I hold having had a fortunate and fulfilling career so far, this phase of life has introduced challenges and insights I hadn’t fully anticipated.
The truth is, transitioning careers is no longer a matter of skillsets or accomplishments. It’s a deeper emotional and psychological process, one tied closely to the concept of ‘approach-avoidance conflict’. On the one hand, I’m driven by the desire to find meaningful, purpose-driven roles that leverage my experience and leadership in marketing (approach). On the other hand, there’s the inevitable tension that arises when considering the intense stresses, sacrafices and creativity required to build something new and valuable with successful commercial outcomes (avoidance).
This conflict plays out in my reluctance to work for corporations that may not sit well or align with my personal beliefs or purpose. I'm also less willing to 'manage up', being far more focused on mentoring, training, and nurturing younger talent.
I’ve also had to confront broader market realities. The perception of senior marketing leaders often veers towards assumptions of generalisism or an outdated understanding of digital and modern strategies. Yet, what’s often overlooked is the wealth of strategic insight and industry expertise professionals like myself are able bring to the table. The real value in experience is an ability to see the long game, to mentor effectively, and to guide teams through uncertainty with a calm clarity.
So, can I start to navigate this stage gracefully and with purpose? I’ve found it helpful to focus on a few guiding principles:
Acknowledge the conflict: It’s important to sit with the discomfort and identify where the uncertainty stems from. Perhaps this growing self-awareness is the first step toward clarity.
Redefine relevance: Experience doesn’t age out, even in marketing. Staying curious, embracing new learning, and adapting to the changing landscape is still exciting.
Trust your purpose: This next phase isn’t about grasping at any opportunity, it's about finding roles that align with my values and where I can make a genuine impact.
The path forward isn’t always clear, but it’s far from over. This next chapter is about channeling my experience, embracing the emotional complexity of change, and stepping forward with courage and clarity.
I don't believe it's ever too late to redefine your professional story.